Your brain is in the glass

4 min 35 secC07After Lessons 1–6

01PreparationWhat you need 02Video lessonWatch or revisit 03Background material3 deeper chapters 04Glossary & sourcesTerms and evidence 05Knowledge checkComplete the lesson

Knowledge check

Can the claim survive the glass?

Each attempt draws a fresh mix from this lesson’s question bank. Choose the best answer for each question. You need 4 of 5 to complete this lesson.

01Your prediction matched the sip. What does that prove?

Only that this observation matched the prediction. That you are immune to expectation. That the label can never influence anyone.

02What did the price-information study support?

Wine composition never matters. Price information can influence pleasantness under study conditions. Every expensive wine is preferred by everyone.

03A friend suggested berries before you noticed them. What is useful?

Pretend the description was entirely independent. Declare the experience necessarily false. Acknowledge the suggestion when describing the observation.

04Two people agree about grip but differ in enjoyment. What may differ?

Their preference rather than the observation. The spelling of tannin. One must be incapable of tasting.

05Does hiding a label eliminate all uncertainty?

Yes; temperature becomes irrelevant. No; other cues and conditions remain. Yes; every blind guess is reliable.

Lesson overview

← Glossary & sources

Serious wine knowledge.
Questionable levels of seriousness.

LearnAll lessons Search lessons World Wine Explorer Wine grape field guide Climate change & wine A history of wine Winemaker biographies Course roadmap

Learn liveWine School of Philadelphia ↗National Wine School ↗Independent recommendations; no affiliation or compensation.PrinciplesMethod & sources Privacy policy

Taste responsibly. Spitting is encouraged. Transport plans beat tasting notes.

Your brain is in the glass: Quiz | Willie’s Wine Lessons